Progressive Web App offers the best of both worlds:
With all the shareability of the web and all the functionality of the native app.
“Today, a good website isn’t enough”
PWA technology has been with us since 2015 already and is about to change the mobile marketing landscape yet again.
Google introduced PWA technology in 2015; however, never took off until 2018 gained some popularity.
Currently, the majority of online big names as well as, banks, restaurants, takeaways use PWA. Even authorities are switching from native Apps to PWA uploaded to App Stores.
Once the 5G will be widely available, the native apps will thing of the past.
One of the most significant differences between WordPress Progressive Web App (PWA) and native apps is the presence of the “app store – middleman”. For the PWA this middleman is completely removed out of the picture. For app developers, no App Store means you are no longer restricted by iOS and Android’s rules and guidelines. A developer will not need any more to go through an approval process, allowing the app to be used as soon as it is ready. There is also no need for manually updating the app, as the revised app version is instantly and automatically available to everyone.
From the standpoint of the end-user, they can access the PWA without having to download it from an App Store. Instead, PWA is linkable, which means anyone can launch the app straight from a dedicated URL. You can share it on social media, email, text message, online ad, or link it to a QR code, and the user will be instantly presented with the PWA.
By removing all this friction, it will be much easier for users to have access to the app. Unfortunately, with every step of the native app download process, 20% of users are lost. Consumers find it tedious having to see the app in the app store, wait for it to download, and worry that it’ll use up all their storage space before they can start using the app. Now, because the PWA drastically reduce the number of steps they need to take (essentially making it a one-step process), there is a much higher chance of people using the app.
Another significant difference for app developers is that they will not have to adapt their app to iOS or Android. The fact that the PWA uses web technology means they work cross-platform, on most browsers, taking the operating system out of the equation. Therefore, you can build one PWA, and it will look and perform the same across all devices. Users will have a cohesive experience on any device they choose to launch the app on.
Finally, PWA are highly discoverable. That means they are easily identified by search engines, allowing them to come up in the search results just like any other web content. The PWA are subject to traditional SEO, so it is indexed for more than just the app name, but also the content within the app. It will not be explicitly treated as an app but as a piece of content material that can “answer” someone’s “question.”
To put this into context, 60% of searches are now from mobile devices, and this number continues to grow (according to Search Engine Land). People are actively using their mobile devices to find content, so imagine your PWA coming up in those search results. For example, someone might be looking for a Beauty Salon in the area, so they use the Google Mobile search to start their inquiry. The search results will most likely show directories and Beauty Salon websites. If you own a Beauty Salon business, your PWA could rank in these searches, driving customers straight from the search results to your Progressive Web App(PWA). This first touch is an opportunity to convert your customers. An app-like experience will allow customers to schedule a salon appointment from a UI built for mobile. It is a seamless process starting with a web search and ending with a completed task in the app.
I can install the “WordPress Progressive Web App” addon as part of the web development process so you and your clients can enjoy the benefits of this ever-evolving technology.
However, usage of PWA doesn’t stop on mobile devices, it can be used on tablets and desktop computers as well.
Google Chrome and MS Edge are now fully supporting Progressive Web Apps, allowing for installing a SHORTCUT ICON on the desktop computer. The icon creates a direct line of communication between your client and your website without the web search facilities – NO DISTRACTION.
And all the notifications are displayed on the user screen as soon as a message or update of the content, post, product or event is created.
Just like Native Mobile App Notifications.