The very first step in web development or redevelopment is an evaluation of your business, brand, digital objectives and your market needs and demands. Even if you already have a website, I always prefer to start with a fresh blank slate. I always take into consideration the customer's existing branding and design guidelines specified. However, I like to start from scratch when it comes to an understanding of what your business does and who your customers are. That’s because I want to approach every new project with a fresh perspective and new ideas.

The next step is to design the layout, identify the content, and functionality your website will require. This is the part where I get creative. During the planning phase, I identify what content and technology/functionalities need to be included in your website and the best way to present it. There are likely to be countless options, and my job is to identify the best digital solutions for your business, and that includes serving your users/visitors. At the end of this phase, the structure of your new website will begin to take shape and look like a website, and any additional functionalities that are required, such as integrations with your CRM or eCommerce systems, or API(s) will be integrated

Once all the planning and integration are out of the way, I then custom-design your website based on everything I've learned about your business and your customers, combined with optimisation techniques and market research. The Design Phase involves merging all the information I’ve gathered about your business, its objectives and customers and combining it with my experience of what works from a user experience point of view, to produce your new highly converting website. Unlike most agencies, I don’t use (unless specifically requested) WordPress themes and templates but Page Builder Framework which gives me more flexibility. My clients value individuality and high performance, and I respect clients that want something a little bit different and unique. That’s why I custom design and build websites for my clients.

During the Deliver phase, I transform all of the above into a fully functional Demo site where you can experience it on a fully functional testing environment once completed This is the most time-consuming part of the development where most of the pieces are connected together. During this phase, I build your website using the latest web programming techniques and technologies available. Because of my specialist expertise, I usually take on more complex sites than other, less experienced agencies will. For that reason, this phase is the longest stage of web development. That’s not only because I need to make sure that the website is fully functional and responsive, but also because any integrations with internal systems and third-party channels, as well as APIs, are working correctly, not to mention eCommerce services if required. Once I am happy with the results, you’ll get a chance to experience the newly developed site in a testing environment and give me feedback while I apply the finishing touches. Once all is approved to launch, I transfer the finished product to the customer's existing hosting account, or I can help with setting up a new Web Hosting account.

I am not like many other agencies that swiftly move on to the next project as soon as the client's website has gone live. Web development doesn't end with the launch; it is a continuous process of improving updating upgrading and integrating new features. I am here to support you, your business and your website as it continues to grow. I will always be on hand to assist you should any issues arise.