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SEO

Search Engines Optimisation  (SEO) for the UK and Beyond

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Billion Websites on the WWW, and 43% are WP Powered
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CMS Platforms Powered By WordPress CMS
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e-Commerce is Powered By WooCommerce
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Websites Will Never Reach Top 10

Search engines were designed to do as follow:

Crawling entire WWW

Building Index based on results from crawling

Calculating relevancy

Ranking and serving results

seo

What I Do :

I provide On-page & Off-page SEO services that include building links, creating articles and writing blogs, get you up to speed on Social Media, create promotional videos, design infographics and give you all the technical support you need. As your business grows, you can move up through the ranks to get better results on major search engines and for multiple search terms (keywords).

I provide all the additional services you need to make your business grow exponentially. Full keyword analysis and a technical review to optimise your site, plus Google Maps and Business Local listings

Implementing successful SEO to promote your business in the UK is all about know-how-where-when, and I’ve got over a decade of Search Engine Optimisation experience.

Money Keywords

There is serious confusion about the term “keywords” what is it and why is it important.

What is “keyword”, it is a term used in online marketing (but not limited to) to describe a word or a group of words that the researcher uses to perform a search in a search engine directory. In online marketing, the SEO strategy relies on researched best-performing keywords that are the essence of any copy written for the web (present in the content, titles and all SEO aspects). However, the commonly misunderstood concept of “Money Keywords” is the main reason for poor website performance and conversion rates.

We all know that when we search for something we don’t use just one word and hope for pinpoint results instead we use a combination of words that best describe what we are looking for.

This combination of wards is called “long tail keywords” and defining the best “long tail keywords” for my clients’ projects is one of the most important aspects of On-page SEO.

Consumer & Market Research

All my SEO work starts with comprehensive consumer and market research. It never stops to amaze me the difference between what everyone thinks customers put into the google search box and what they actually search for. Without the in-depth analysis of trends, market behaviour, demographics and best-performing keywords you could end up ranking well but for all the wrong things ending with a huge bounce rate.

On-Page SEO

Some so-called experts would tell you that there are some very basic things in your website background code that can be quickly adjusted to boost your website performance to outrank your competition.  

Unfortunately, we need to be realistic here, On-page SEO is a very complex set of procedures and knowing what, when and how to implement, adjust and corrections to achieve expected results.

And it takes time not only to apply all the adjustments and corrections but for the search engines to acknowledge the work as well.

Out of 1.8 billion websites, only approximately 13% of the entire WWW will be privileged to reach the first page of SERP for a specific keyword phrase.

SEO Explained

Every website I build starts with fundamental SEO principles and with integrating On-page optimisation aspects like:

  • Keywords through content
  • Title tags
  • Metadata
  • Image title and alt tags.
  • Valuable and relevant content

I make sure your website will be noticed by search engines and indexed accordingly.

Website load time is regarded as important search engine ranking factor; therefore, all the content, including images and videos, must be optimised to ensure the fastest possible page load speed. However, sometimes this aspect is beyond my control.

All of my development efforts create a firm foundation you can build upon helping to increase your website SERP (Search Engine Results Page) ranking.

Factors Influencing Relevance

Besides almost 400 factors major search engines interpret popularity as importance – meaning, more popular website, page or document then surely more valuable the information contained there must be. This assumption has proven fairly successful in practice as the search engines have continued to increase user’s satisfaction by using metrics that interpret popularity.

What Is Indexing

Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics, and computer science.

What Is SEO​

In simple words Search Engine Optimization is a process of taking a page built by humans and making it easily consumable for both other humans and for search engine robots. However, Do you honestly think you can stand against these professionals – full-time SEO experts who get paid to do NOTHING else but “play with the Search Engines?”

” Traffic is King” – if you can master the secrets of traffic generation you can sell anything to anybody, anytime, anywhere, and you can make a good living!

Successful SEO

The first step to successful SEO is to perform comprehensive market and customer research followed by competition research. Then we perform money keyword research based all of the above.

Once we have established market demands and product or service popularity, we analyse our findings by comparing it to the top-ranked competition.

Finally, once we have arrived at the conclusion of how to approach SEO of a particular online business based on our research we start planning to implement on-page SEO to feed search engines with relevant and quality content that will play a key role in indexing and finally positioning our customer website on SERP (Search Engine Result Page).

How it works

Google currently is using approximately 400 factors directly responsible for ranking and to rank at all websites have to meet all of the requirements.

The SEO process is divided into two aspects:

  • On-page SEO
  • Off-page SEO

While the first is purely related to how a website is built in order to meet search engines requirements, so we are going back to those 400 factors the other (Off-page SEO) relates to all of the marketing efforts you make to create quality traffic to your website from the WWW.

The online marketplace becomes extremely competitive nowadays and to rank on the first page of SERP is a great achievement. However, it all comes at a price.

  • Expertise, Authority and Trust (E-A-T)
  • Mobile First Indexing

PPC advertising doesn’t build authority or lasting organic traffic but instead, it can produce temporary targeted traffic.

PPC Advertising

PPC advertising, or pay-per-click advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. These ads are typically displayed at the top or bottom of search engine results pages (SERPs), and they are labelled as sponsored content. PPC advertising allows businesses to bid on keywords relevant to their target audience. When a user searches for those keywords, the ads will appear, increasing the visibility of the business and driving traffic to the website.

While PPC advertising offers immediate results and precise targeting, it comes at a cost. Advertisers need to pay for each click, and the cost can vary depending on the competitiveness of the keywords and the industry.

This means that businesses need to carefully analyse the return on investment (ROI) of their PPC campaigns to ensure they are cost-effective.

By tracking conversions and monitoring the cost per acquisition (CPA), businesses can determine the profitability of their PPC advertising efforts and make informed decisions about budget allocation.

Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.

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