Quality content will generate quality inbound traffic to your website because targeted and optimised content material attracts organic and referral traffic.
Quality Content will increase sales – Presenting the right content, at the right stage of the buying cycle, will encourage buyers along the journey to purchase or inquire about the product or services.
Increase engagement – valuable content that meets the needs of consumers drives engagement, trust, and loyalty
Quality content that helps to solve problems, informs or entertains, will encourage people to make inquiries about products or services you are offering or recommending. But that is not the end of the benefits because “QUALITY CONTENT” will also get Search Engines Attention improving your website authority in the field and at the same time boosting your website’s SERP (Search Engine Results Page) position.
Build Brand Authority – consistent, high-quality, relevant content that benefits, educates, or entertains the targeted audience will build trust in your brand, and its credibility – attracting and retaining customers. Improving Brand Authority will boost organic traffic coming directly from Search Engines.
Google bought in 2003 the semantic technology from “Applied Semantics” for analysing web pages to find the topic and for the past NINETEEN years they have worked on perfecting the technology And IN THE MEANTIME in 2009 the SEO has changed entirely killing millions of SMB’s and it is still evolving alongside progressing technology.
SEO has changed again drastically in 2012 and nowadays what was once considered as safe can get the website penalised because Google is working on wiping out ALL content from the SERPs if it has been “engineered” to rank well by optimizing the content for a specific phrase or two or producing thin content.
Google has access to CIRCA technology, which understands, organises, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval and that can help Google to understand words on a page in much the same way as a human.
But you might be asking how does knowing this, help us to create better content?
Well, when we develop content, we need to think like a human and forget about automated systems once and for all.
Does an article written by an expert in a field repeat the same crucial phrase at a density of 2-4%?
Of course not, they will write using the words and phrases that NEED TO BE USED to write the best possible article on the topic. But how to convert well-written material or content into the flood of traffic.
Well, that is the secret to SUCCESSFUL CONTENT MARKETING
So, what is content marketing?
“Content marketing is the creation and promotion of quality content for clearly defined audience groups with the intent of converting prospects into customers”